CNET interviews Socialtext CEO: World of Warcraft

CNET Network reports through a video interview how Silicon Valley High-techs from Socialtext Enterprise Social Software and its CEO Ross Mayfield play World of Warcraft.  Socialtext captures the best features of web-native tools called “wikis” and “weblogs” as web-solutions for companies to build communities. Interacting and learning from World of Warcraft’s community in-game through raiding and playing with people, helps their business.

High-tech deals find new forum in world of online gaming

In Silicon Valley, mixing business with pleasure is taking on a new meaning, as tech executives get together to play the online fantasy game World of Warcraft—- and network and make deals at the same time.

By Medievaldragon

Tomas Hernandez is owner of Blizzplanet.com since 2003 posting news about World of Warcraft, StarCraft II, Diablo III, Hearthstone, Next-Gen MMO, Blizzard Careers, and the Warcraft film. Blizzplanet is a leading fansite covering news about upcoming Blizzard Entertainment licensed products. I also post previews and reviews. I have interviewed book writers and Blizzard game developers. I was previously an employee of the OGaming Network (2003), and IncGamers (2008-2010). I was a guest newsposter for GosuGamers (World of Warcraft) a few years ago and for Diablofans.com (formerly Diablo3.com)