CNET Network reports through a video interview how Silicon Valley High-techs from Socialtext Enterprise Social Software and its CEO Ross Mayfield play World of Warcraft. Socialtext captures the best features of web-native tools called “wikis” and “weblogs” as web-solutions for companies to build communities. Interacting and learning from World of Warcraft’s community in-game through raiding and playing with people, helps their business.
High-tech deals find new forum in world of online gaming
In Silicon Valley, mixing business with pleasure is taking on a new meaning, as tech executives get together to play the online fantasy game World of Warcraft—- and network and make deals at the same time.