CNET interviews Socialtext CEO: World of Warcraft

CNET Network reports through a video interview how Silicon Valley High-techs from Socialtext Enterprise Social Software and its CEO Ross Mayfield play World of Warcraft.  Socialtext captures the best features of web-native tools called “wikis” and “weblogs” as web-solutions for companies to build communities. Interacting and learning from World of Warcraft’s community in-game through raiding and playing with people, helps their business.

High-tech deals find new forum in world of online gaming

In Silicon Valley, mixing business with pleasure is taking on a new meaning, as tech executives get together to play the online fantasy game World of Warcraft—- and network and make deals at the same time.

By Medievaldragon

Tomas Hernandez is owner of since 2003 posting news about World of Warcraft, StarCraft II, Diablo III, Hearthstone, Next-Gen MMO, Blizzard Careers, and the Warcraft film. Blizzplanet is a leading fansite covering news about upcoming Blizzard Entertainment licensed products. I also post previews and reviews. I have interviewed book writers and Blizzard game developers. I was previously an employee of the OGaming Network (2003), and IncGamers (2008-2010). I was a guest newsposter for GosuGamers (World of Warcraft) a few years ago and for (formerly